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Beijing Jeep: The Short, Unhappy Romance of American Business in China
Beijing Jeep: The Short, Unhappy Romance of American Business in China
Author: Mann, Jim
Publisher: Simon & Schuster
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SKU:Simon & Schuster
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In 1979, American Motors began a joint venture with Beijing Auto Works to manufacture jeeps in China, soon discovering that West and East had different, irreconcilable goals. PW called this an "informative, well-researched account."
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