卡爾·克勞（Carl Crow）《四萬萬顧客》（1937年第三版）Four Hundred Million Customers by Carl Crow (1937 Third Edition)

【內容簡介 / Synopsis】

 Four Hundred Million Customers serves as a witty and insightful account of an American advertising agent's experiences in China. The book explores consumer behavior, business challenges, and cultural nuances in early 20th-century China, offering readers a unique look at the realities of the market through stories that are "some happy, some sad".

 《四萬萬顧客》是一部機智且具洞察力的著作，記錄了一位美國廣告代理商在中國的親身經歷。本書探討了 20 世紀初中國的消費者行為、商業挑戰與文化細節，透過「有快樂的，也有悲傷的」真實故事，為讀者呈現市場運作的獨特現實。

【歷史背景與重要性 / Historical Background & Significance】

 Published by Harper & Brothers in 1937, this "Third Edition" is a significant historical document of trade and cross-cultural relations. Featuring charming drawings by G. Sapojnikoff, the work offers an essential perspective on how international businesses navigated the complexities of the Chinese market during the 1930s.

 本書於 1937 年由 Harper & Brothers 出版，此「第三版」是研究當時貿易與跨文化關係的重要歷史文獻。書中收錄了 G. Sapojnikoff 的迷人插圖，為讀者提供了關於 1930 年代國際企業如何應對複雜中國市場的關鍵視角。

【書本狀態 / Condition Report】

 This volume is a 1937 third edition printing. The exterior features a classic black cloth binding with a gold-lettered spine, showing expected vintage wear and patina. The interior contains unique, detailed red-ink illustrative endpapers and includes a personalized "A Point to Remember" bookplate belonging to John H. Morse.

 本書為 1937 年第三版印刷。外部為經典黑色布面裝幀，書脊帶有燙金文字，呈現符合年代的自然磨損與包漿。內頁保留了獨特的紅色墨水繪製前環襯，並附有 John H. Morse 的個人藏書票（A Point to Remember）。