{"product_id":"卡爾-克勞-carl-crow-四萬萬顧客-1937年第三版-four-hundred-million-customers-by-carl-crow-1937-third-edition","title":"卡爾·克勞（Carl Crow）《四萬萬顧客》（1937年第三版）Four Hundred Million Customers by Carl Crow (1937 Third Edition)","description":"\u003cp\u003e\u003cspan\u003e【內容簡介 \/ Synopsis】\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFour Hundred Million Customers\u003c\/span\u003e\u003cspan\u003e serves as a witty and insightful account of an American advertising agent's experiences in China. The book explores consumer behavior, business challenges, and cultural nuances in early 20th-century China, offering readers a unique look at the realities of the market through stories that are \"some happy, some sad\".\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e 《\u003c\/span\u003e四萬萬顧客》是一部機智且具洞察力的著作，記錄了一位美國廣告代理商在中國的親身經歷。本書探討了 20 世紀初中國的消費者行為、商業挑戰與文化細節，透過「有快樂的，也有悲傷的」真實故事，為讀者呈現市場運作的獨特現實。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e【歷史背景與重要性 \/ Historical Background \u0026amp; Significance】\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ePublished by Harper \u0026amp; Brothers in 1937, this \"Third Edition\" is a significant historical document of trade and cross-cultural relations. Featuring charming drawings by G. Sapojnikoff, the work offers an essential perspective on how international businesses navigated the complexities of the Chinese market during the 1930s.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e本書於 1937 年由 Harper \u0026amp; Brothers 出版，此「第三版」是研究當時貿易與跨文化關係的重要歷史文獻。書中收錄了 G. Sapojnikoff 的迷人插圖，為讀者提供了關於 1930 年代國際企業如何應對複雜中國市場的關鍵視角。\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e【書本狀態 \/ Condition Report】\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThis volume is a 1937 third edition printing. The exterior features a classic black cloth binding with a gold-lettered spine, showing expected vintage wear and patina. The interior contains unique, detailed red-ink illustrative endpapers and includes a personalized \"A Point to Remember\" bookplate belonging to John H. Morse.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan class=\"Apple-converted-space\"\u003e \u003c\/span\u003e本書為 1937 年第三版印刷。外部為經典黑色布面裝幀，書脊帶有燙金文字，呈現符合年代的自然磨損與包漿。內頁保留了獨特的紅色墨水繪製前環襯，並附有 John H. Morse 的個人藏書票（A Point to Remember）。\u003c\/span\u003e\u003c\/p\u003e","brand":"Donation","offers":[{"title":"Default Title","offer_id":52254930600167,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/3680\/9959\/files\/CD5AEA84-9815-4D54-AC9F-202DAF7956FA.jpg?v=1782507280","url":"https:\/\/jfbooks.org\/products\/%e5%8d%a1%e7%88%be-%e5%85%8b%e5%8b%9e-carl-crow-%e5%9b%9b%e8%90%ac%e8%90%ac%e9%a1%a7%e5%ae%a2-1937%e5%b9%b4%e7%ac%ac%e4%b8%89%e7%89%88-four-hundred-million-customers-by-carl-crow-1937-third-edition","provider":"JF Books | 季風書園","version":"1.0","type":"link"}